Modern storytelling for brands that want to lead, not follow.
Peeling Wave is the social-first guerrilla agency for brands that want to move fast and own the conversation with creative that spreads, provokes, and sticks.
About us
Your brand doesn’t just appear on social , it lives there. It’s where influence forms, trends explode, and communities choose who they let in.
Since 2012 , we create cultural moments, bold ideas that travel organically and reshape how your audience sees you.
OUR SERVICES
We don’t make ads. We craft moments, strategies, and creative ecosystems that turn your brand into a cultural participant , not just another account on the feed.
Social first
Content engineered for attention, storytelling, and shareability.
Guerrilla Concepts & Activations.
Unexpected, high-impact ideas that spark buzz in real life and online.
Brand & Communication Direction
From positioning to visual narrative — coherence that scales your growth.
Performance Layer
Testing, iterating, and amplifying what works across social and paid.
OUR EXPERTISE
Social-first, culture-driven, impact-led.
Whether you’re scaling a category leader or building something new, we help you create work that becomes part of the cultural conversation.
OUR CASE STUDIES
SAMFY Gold Award for Buscapina FEM
We built a long-term engagement ecosystem for Buscapina FEM, activating the brand across social, content, and experiential platforms to connect deeply with its audience of young women. Over four years, we organised recurring brand experiences — from the Buscapina FEM stand at BAF Week with interactive activities to the “Believe in Yourself I, II & III” events — creating spaces that empowered women, supported their personal and professional growth, and positioned the brand far beyond traditional pharma communication. Through integrated paid, owned, and earned actions and collaborations with influential fashion and lifestyle figures, we sustained a vibrant community that grew from zero to 30,000 engaged members in just one year.Over the 4 year we built a 500k Social Media Community between Argentina & Colombia .
Transforming Dulcolax into a Women’s Lifestyle Wellness Ecosystem Across LATAM
We built a multi-channel growth strategy for Dulcolax across social, content, search, CRM, and performance, combining UGC, activations, and expert partnerships in nutrition and wellness to strengthen engagement and brand credibility. The impact: 100K+ engaged followers across four countries, CTRs of up to 3% — 7x the industry average — cost per engagement below $1, and Dulcolax positioned as a regional reference in women’s wellness.
WHY WORKING WITH US
We Shape Culture, Not Just Content
With 12+ years in beauty & wellness, we create social, experiential, and guerrilla moments that shift perception and spark real community engagement.
We Build With People , Not Just Platforms
From creators to live audiences, we activate real voices and real experiences that make brands matter and travel organically.
We Deliver With Precision and Partnership
Fast, transparent, hands-on execution — strengthened by DG42’s strategic and tech capabilities whenever they accelerate results.
SOME OF OUR CLIENTS
TESTIMONIALS
Let’s Make Waves
If you’re ready for creative that doesn’t blend in .
If you want to push culture forward, not follow it .
If you want to grow with meaning, speed, and boldness.
Peeling Wave is your partner.
